About Larry Adams
Larry is a digital marketing and media veteran with years of experience on the client and agency side. Most recently Larry served as Sr. Advisor leading content strategy, marketing automation development, data strategy and organizational design infrastructure supporting Bloomberg 2020 presidential campaign. With an unprecedented 65,000+ concurrent digital campaigns.
As former SVP, head of digital strategy at AT&T & WarnerMedia, Larry led all aspects of digital for consumer products (broadband, video and wireless). Leading a team of over 500 digital specialists he set the company’s northstar for digital transformation from brick and mortar to digital transactions as well as successfully launching DIRECTV NOW, AT&T’s first over the top platform bt adding over 1M paying subscribers in just 2 months. Plus, leading product experience & growth marketing for HBO Max.
Previous to joining AT&T, he was a managing director, managing partner at Mindshare, a WPP company, leading digital strategy for North America. His leadership experience includes InterActive Corp where he served as VP, Head of Marketing for Vimeo. During his time there, Larry took Vimeo from a niche site for independent filmmakers to a subscription-based service, doubling the company’s revenue. Larry spent six years on the brand marketing side at DIRECTV where he revamped the company’s digital strategy, created social media and mobile marketing divisions and spearheaded the Video on Demand business unit. Larry’s agency side experience includes stints at TWBA/Chiat Day, Deutsch LA and Hal Riney & Partners where he led strategy and cross-functional efforts for clients like Visa, Mitsubishi Motors, HP, PlayStation and others. In his free time, Larry can be found visiting his favorite impressionist galleries at the Met with his wife Nina, traveling or chasing after their dog Sawyer. A native Angeleno, Larry holds a Bachelor’s degree from UCLA.